I was told that the DatacenterDynamics Singapore event was the 3rd largest DCD event held globally this year and based on the buzz of enthusiasm at the event, the communal feeling and excitement in the market, and the fact that most MTDC’s and enterprise customers are talking about solid growth and expansion in APAC into 2014 I tend to agree. All signs point clearly to the fact that Singapore as the gateway to the APAC data center market. With its stable economic and political environment, it’s lack of natural disasters (protected by Borneo on one side and Malaysia to the other) and its solid financial capital, it is no wonder that several of the large players in our market appear to be aggressively expanding into the area.
With over 800 participants at the event, my colleague Jason Sun, Vice President of Sales, APAC and I were excited to staff our booth along side our local Singapore partner Adrian Tan, owner of Eng Hoe Pte, LTD. We unveiled a some new features in our Canara Battery Monitoring solution, including Real Time Alarming, Active Capacity Balancing and Improved Asset Management/Aging String Analysis. We also chose this location for the soft release of our NEW Canara Branch Circuit Monitoring which generated a lot of buzz and interest-especially with its subscription pricing model. We were boosted by the fact that several prospects were inclined to return to our booth, learn more and discuss options for how they would deploy.
Next stop for us will be DCD London – very much looking forward to that show.